Naming · Packaging · Non-Alcoholic Beverage
Beckett’s
A non-alcoholic beverage family designed to feel adult, crafted and ready-to-drink while avoiding the visual shortcuts of typical soft drinks.
Case Note
Making non-alcoholic beverages feel adult, intentional and shelf-ready.
The challenge was positioning. Non-alcoholic beverages need the sophistication of cocktail culture, but they still have to communicate quickly in a retail cooler or on a shelf.
My focus was building a flexible label system: flavor color, bottle/can architecture and mature visual cues that let each SKU stand alone while still reading as one polished beverage family.
