Packaging · Pet Food · Ingredient Story
The Good List
A pet food packaging system focused on ingredient clarity, natural cues and a friendlier shelf presence for premium everyday products.
Case Note
Making ingredient-led pet food feel clear, trustworthy and easy to compare.
The challenge was shopper trust. Pet food packaging has to make ingredients feel credible quickly, while still allowing customers to compare formulas and benefits across the shelf.
My focus was hierarchy and range logic: ingredient-first messaging, natural visual cues and SKU structure that can extend across flavors, formats and retail placements without losing clarity.
