Brand Identity · Packaging · Merchandise
Hollywood Donuts
A compact food-service identity system for donuts and coffee, designed to move from logo to packaging, cups and merchandise without losing recognition.
Case Note
A local food brand built for repeatable everyday touchpoints.
The challenge was practical brand recognition. A food-service identity has to work quickly across cups, boxes, apparel, signage and small vendor-produced items where production conditions are not always perfect.
My focus was keeping the system simple enough to reproduce: a strong emblem, tight palette and flexible layouts that allow the brand to stay recognizable across everyday customer touchpoints.
