Brand Identity · Packaging · Frozen Dessert
Madison Brown
A cheerful ice cream identity designed to stretch beyond one package: clear flavor recognition, campaign flexibility, merch applications and retail moments with a bright but controlled personality.
Case Note
A dessert brand system that stays playful without losing control.
The challenge was to make the brand feel joyful without turning every asset into the same cute graphic. It needed enough personality for ice cream, but enough structure to work across packaging, apparel, outdoor graphics and point-of-sale materials.
My value was building the connective tissue: color, typography, character cues and layout rhythm that make each touchpoint feel related while still giving the system room to change by format.
