Naming · Packaging · Beverage Brand
Rodeo Cold
A rugged beverage identity built around clear shelf recognition, Americana cues and a direct voice that can extend from label to merch and promotional applications.
Case Note
A beer identity built for fast recognition and repeatable production use.
The challenge was authenticity. A rugged beer identity can easily become costume, so the system needed to feel familiar and direct without becoming overdesigned.
My focus was repeatable recognition: bold type, classic illustration cues, restrained color and layouts that can move from bottle label to truck graphic, product lineup and promotional material while staying production-friendly.
